Take a look at this cartoon about miscommunications. There are 12 unique pictures and each one shows a different interpretation of the same situation. The customer, analyst, consultant all see and hear things differently.
Listening
If you are married, you don’t need a lecture on listening, but for those singles. . . beware. Even if you hear the words, it’s possible – almost likely – that you miss the meaning. We are all distracted by our thoughts, smart phones, and calendar.
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We all hear what we want to hear
Look at picture top right where the business consultant described it as a luxury recliner. Why?
- Is that what the client wanted to hear?
- Is that how the person is compensated?
- Is that what the last client wanted?
Do a good job
Of course, the irony is that each “specialist” is doing a full-tilt bad job of #3 designing, #6 documenting, #7 installing.
Yes, sometimes the client can’t explain it
Take a look at #1 (how they described it) and #10 (what they wanted). Even the client, sometimes, is not perfectly clear on what they want. . . we see that in consulting all the time.
Active listening
Put it in context. Seek confirmation by writing meeting minutes, debriefing with team mates after a meeting, paraphrasing what you heard back to the client. Do not simply assume that you heard the client correctly.
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There is a history for that cartoon! It was created back in then 60s and it’s mainly used for project management. See: http://www.projectmanagementquestions.com/538/who-created-the-tree-swing-cartoon-in-project-management
Fadi, Thanks for the comment/ Yes, when I followed your link. . . it lead me to this website which has several photos and scans of drawings from the 1970s. Great to see that original ideas, even if witty metaphors, can last 40 years.