anagement consulting video
Just watched my first video advertisement for consulting. It was entitled The Science of Management Consulting; it was cool, visually appealing, and a bit inspiring actually. Done by Accenture and on their website.
Says some good things
All these things about management consulting are true. These things are hard to find and valuable:
- “Harnessing this complexity takes ingenuity, vision, focus”
- “Individuals who see things differently”
- “Defining strategies, designing creative approaches”
- “Combining business function and industry-relevant specialists”
- “Turning theory into action, and action into value”
- “Develop lasting relationships”
- “Making change happen with pace, certainty and strategic agility”
Easy to watch
It is only 2.5 minutes. Has a good soundtrack, and good visuals. I have seen lots of Accenture billboards (who hasn’t?), but never a video.
Difficult to Understand
So here is the irony. I understand what the advertisement is saying because I know Accenture and the type of work. Many wouldn’t. Lots of consulting jargon and business-y talk. Lots of Fortune 500 executive speak.
It’s a running joke among consultants that none of their parents actually knows what they do. I can already hear my father’s refrain: So, what exactly do you do?