anagement consulting video

Just watched my first video advertisement for consulting. It was entitled The Science of Management Consulting; it was cool, visually appealing, and a bit inspiring actually. Done by Accenture and on their website.

Says some good things

All these things about management consulting are true.  These things are hard to find and valuable:

  • “Harnessing this complexity takes ingenuity, vision, focus”
  • “Individuals who see things differently”
  • “Defining strategies, designing creative approaches”
  • “Combining business function and industry-relevant specialists”
  • “Turning theory into action, and action into value”
  • “Develop lasting relationships”
  • “Making change happen with pace, certainty and strategic agility”

Easy to watch

It is only 2.5 minutes. Has a good soundtrack, and good visuals. I have seen lots of Accenture billboards (who hasn’t?), but never a video. 

Accenture Video

Difficult to Understand

So here is the irony. I understand what the advertisement is saying because I know Accenture and the type of work. Many wouldn’t. Lots of consulting jargon and business-y talk.  Lots of Fortune 500 executive speak.

It’s a running joke among consultants that none of their parents actually knows what they do. I can already hear my father’s refrain:  So, what exactly do you do?

 

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