Green cap, blue ladder, red airplane

by | Consulting

Who wants to learn consulting stuff?  Over the last 10+ years blogging about consulting, teaching at Emory University, and corporate clients – I talk A LOT about consulting stuff. More recently, I put 70+ videos on management consulting on Coursera here. So,...

What is positioning? It’s everything

by | Learning

Start with positioning Marketing strategy is an enormously vast, fun, and exciting topic. In that forest of thinking, I would argue that positioning is the first-domino idea to consider. It’s a 40 year-old idea that is just as important as it was in 1972, when...